Custom Websites & Expert Ad Management

Maximise Revenue with Conversion-Driven Websites & Performance Ads for Your Business.

We design the site, wire the contact flows, run Meta/Google ads, and iterate weekly so your enquiries keep climbing.

Speed

Launch in 14 days

Brief on Monday, live the following fortnight with tracking, domain, and copy handled.

Performance

Avg 2.1× enquiry lift

Conversion-first layout, compelling offers, and weekly ad tweaks keep the pipeline moving.

Upkeep

All-inclusive retainer

Website, ads, reporting, and tracking in one managed service—no juggling freelancers again.

Everything you need to capture and convert

From the first impression to the follow-up, we build the entire journey and keep it tuned.

01

Website launch package

Brand-aligned landing experience, conversion copy, and forms wired to your inbox and CRM.

  • Responsive, conversion-first layout
  • SEO basics + social share cards
  • Booking/contact flows with alerts
02

Paid social acquisition

Meta campaigns planned, built, and optimised so your calendar fills without guessing.

  • Offer & targeting framework
  • Creative production & testing
  • Weekly optimisation & budget shifts
03

Ops & reporting layer

We join the dots: Airtable/Sheets tracking, SMS/email routing, and dashboards in plain English.

  • Lead routing + attribution logging
  • Weekly performance snapshot
  • Quarterly optimisation roadmap

Build fast, iterate forever

A managed rhythm that keeps the site fresh, the ads efficient, and the enquiries flowing.

Week 1

Scope & positioning workshop

45-minute kickoff to gather offers, proof, and audience insights. We map the conversion journey and ad angles.

Week 2

Design, build & tracking setup

We ship the site, integrate forms, configure analytics/UTMs, and prepare ad creative. Review links land in your inbox.

Weekly

Launch, optimise, report

Ads go live, we tune budgets and creative, log leads, and send a clear weekly update with next moves.

Recent launch: White Lotus Landscaping

Full-site refresh, lead routing, and managed ads that turned a local operator into a booked-out crew.

See What’s Possible

A taste of the high-touch HTML/CSS buildouts we ship—polish that makes visitors stop scrolling.

Launch sprint

From Boring to Brilliant!

Drag the slider to watch a monochrome café menu morph into a vibrant, appetite-driving digital experience.

Original monochrome café menu Revamped vibrant café menu design
Live ops

Inside the post-click play

Every booking action flows through one pipeline—no leaks, no surprises.

  1. 0s

    Booking submitted

    Visitor selects Friday 7pm, drops details, and hits confirm.

  2. +12s

    Team notified

    Instant SMS + email fires to the host desk with the guest rundown.

  3. +20s

    Calendar synced

    Google Calendar auto-blocks the slot and tags specials to prep.

  4. +45s

    Guest follow-up

    Personalised confirmation email sends with parking + upsell.

The Sidekick ops layer connects bookings, alerts, and customer comms so your crew sees the same timeline—no more manual updates or missed diners.

Google reviews

Auto-scrolling Google review wall

Looping feed of five-star testimonials exactly as they appear on Google.

Alex P.

Local Guide · 3 weeks ago

“The new site and ad funnels booked us out for the next quarter. Everything was live inside two weeks.”

Chloe R.

Owner · 1 month ago

“Launch sprint took 14 days and enquiries spiked instantly. Weekly reports make it easy to keep pace.”

Marcus F.

Local Guide · 2 months ago

“Our quote form, CRM, and SMS follow-up now sync perfectly. We literally stopped losing leads.”

Talia M.

Physio Director · 2 months ago

“Weekly optimisation keeps our calendar filled with ideal clients. Reporting is crystal clear.”

Priya S.

Co-owner · 3 months ago

“Cost per lead dropped 38% in the first month. The Google Ads dashboard finally makes sense.”

Daniel K.

Operations Lead · 1 month ago

“Meta ads, Google ads, landing pages—everything finally works together. Reporting is plug-and-play.”

Sofia L.

Founder · 6 weeks ago

“Our intake is automated end-to-end. Can’t remember the last time we chased a lost enquiry.”

Jordan H.

GM · 2 months ago

“Dashboard, attribution, alerts—everything lives in one place. Weekly standups are now 10 minutes.”

Leah W.

Marketing Manager · 3 months ago

“They rebuilt creative testing into our funnel. Booking requests doubled in under 30 days.”

Playbooks & quick wins

A peek at the frameworks we rely on when launching sites and running ads for service businesses. Grab the checklist and steal what you need.

  • 15-step launch checklist (domain → ads)
  • Offer grid: hook, proof, follow-up
  • Meta campaign template (save as your own)

Local service offer grid

Positioning, proof, and quote flows that convert cold traffic into enquiries.

5 min read

Meta campaign blueprint

Top/middle/bottom-funnel structure that works across trades, health, and home services.

Downloadable

Lead routing recipe

How we wire inbox, SMS, and Airtable so follow-up never slips.

Automation

Choose how we partner

From a 14-day launch to a fully embedded growth squad, each plan keeps site, ads, and ops marching together.

Launch Sprint

Conversion site in 14 days

When you need a ready-to-scale web presence plus ad foundations — fast.

AU$ 3,200 project
  • Workshop + offer & proof mapping
  • Launch-ready site (4–6 sections) with forms, tracking, and handoff
  • Initial Meta/Google campaign build + creative kit
  • Live dashboard wiring + onboarding support
Timeline: 2 weeks Includes ad setup
Book the Launch Sprint

Embedded Partner

Full-funnel performance

For operators testing new offers, geos, and channels with pace.

AU$ 2,450 /mo
  • Everything in Growth Rhythm
  • Creative lab (4–6 new ads/mo + UGC coordination)
  • Multi-channel expansion (YouTube, Display, or TikTok)
  • Quarterly ops roadmap + automation support
Includes growth experiments Priority same-day support
Talk Embedded Partner

Pricing excludes ad spend. Launch Sprint can be standalone or applied to the first month of a managed plan.

Your sidekicks

Two founders shipping design, copy, ads, and operations so you can stay focused on the work.

Zane and Michael — Sidekick Sites
Your friendly sidekicks Websites Performance ads Lead ops

We’re Zane & Michael. We keep it simple: ship a conversion-focused website, wire it to your inbox and CRM, then run steady ads with weekly optimisation. It’s a managed service on a transparent monthly fee.

  • Launch in days, iterate in weeks
  • Plain-English updates & weekly tweaks
  • Lead tracking you can actually read
Zane — sites & funnels

Zane

Background in Electrical Engineering and Retail stock inventory / replenishment Management. Lead html code development and integration.

Michael — qualified sparky, ops & ads

Michael

Qualified Electrician. Keen focus on Cost Per Lead reduction and analytics.

Questions we get a lot

What does “managed service” cover?

Everything from website updates to ad creative, budget shifts, lead routing, and weekly reporting. You focus on delivering the work—we handle the funnel.

How long until I’m live?

Most sites go from kickoff to launch in 10–14 days. Ads switch on shortly after with tracking fully wired.

Do I own the assets?

Yes—domains, ad accounts, creatives, and data stay in your name. If you ever want to take it in-house, we hand everything over cleanly.

Can we pause or change scope?

Totally. It’s month-to-month. Pause for seasonality, scale when you’re ready, or add experiments as needed.

Tell us about the job